The friendship comes to an abrupt end when Freddy realizes Frank sees him as “just the help.” As the only friend of Frank’s without political ambitions, Freddy’s power lies not in his position, but in his potential to expose Frank’s secrets. In a rare display of empathy, Frank tries to atone by offering Freddy a job in the White House. When Freddy’s dark past comes to light, he becomes an unintentional casualty of Frank’s rise to the top. “The only problem with common sense is that it’s so common.” Her wealth once provided the seed funding to catapult Frank to power, but it’s her death that may have given Claire the sympathy card she needed to solidify her spot on the ticket. “There’s nothing like a death in the family to separate the wheat from the bullsh*t.” Lucas and Rachel may be dead, but their stories are far from buried. The lies keep getting bigger – and the body count higher. “The best thing about human beings is that they stack so neatly.” Peter’s death was the catalyst for all of Frank’s subsequent foul play, which begs the question: Could Peter still be Frank’s undoing from six feet under? Lucas Goodwin & Rachel Posner When he turned into a liability Frank couldn’t afford, Frank orchestrated his murder. I have no patience for useless things.”įrank thought he had the upper hand over Peter Russo when he manipulated him for political leverage, but quickly learned that Russo couldn’t take the heat. The sort of pain that makes you strong, or useless pain. Could she turn out to be the achilles heel on his ruthless rise to the top? Peter Russo Though she wields no political power from beyond the grave, Zoe frequently haunts Frank’s dreams. When she got too close to figuring out Frank’s connection to Peter Russo’s death Zoe went from former flame to foe in five seconds flat. There is but one rule: hunt or be hunted.” “For those of us climbing to the top of the food chain, there can be no mercy. Armed with sources that exposed Frank’s web of deceit, how far are they willing to go to uncover the deadly truth? Zoe Barnes With a media whose only loyalty is to the facts, Frank’s darkest secrets are at risk of being brought to light. The freedom of the press has been the thorn in Frank’s side from the beginning. “There’s no better way to overpower a trickle of doubt than with a flood of naked truth.” Frank encourages the relationship to appease Claire, but is it worth keeping this enemy closer? Tom Hammerschmidt, Kate Baldwin, & Margaret Tilden The deal buys the Underwoods enough time to survive the election, and the proximity brings Claire closer to Tom. To postpone Tom publishing a book about the sordid details of Frank and Claire’s rocky relationship, Claire offers him a speech writing job at The White House. “After all, we are nothing more or less than what we choose to reveal.” As he and Jackie Sharp look for a way to repair their reputations, Remy’s hoping his carefully crafted connections have earned him the political capital to survive his recent scandals. Never sleep on Remy: it’s clear he has political ambitions of his own, and he was willing to risk everything to expose Frank. So how long will Claire be willing to play second fiddle? Remy Danton They say behind every great man is an even greater woman. In season four, we saw Claire go after what she wants in a big way. They say all’s fair in love and war…but what about politics? Claire has been by Frank’s side from the beginning – a partner who often put her husband’s ambitions ahead of her own – until now. This stakeholder map helped us re-familiarize ourselves with Frank Underwood’s world just in time for the season five premiere. A critical tool for all PR pros, this map helps us understand who Frank should keep a watchful eye on as he fights to hold his position atop the political food chain. We plotted them along two axes: their potential influence on Frank and their political power in Washington. In anticipation of the season five premiere, we did what we do for so many of our clients: we mapped out the stakeholders who matter most to Frank’s success. With such a complex political landscape at play, we needed to catch up on where everything stood at the end of season four. As a public affairs firm in our nation’s capital, we like many others are avid fans of the binge-worthy Netflix series. The long-awaited season five of House of Cards premieres Tuesday, May 30th. A Curley Company Stakeholder Map for House of Cards
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